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ML Applied, LLC Privacy PolicyLast updated: February 14, 2024 Your privacy is important to us and we are committed toprotecting your information in accordance with the terms of this PrivacyPolicy. ML Applied, LLC (“Likewise,” “we,” “us,” and “our”) providesa platform to allow our customers to find books, movies, TV shows, and othercontent and connect with other likeminded people with similar interests. ThisPrivacy Policy is designed to help you understand how we collect, use, andshare your personal information and to help you understand and exercise yourprivacy rights. Likewise is the controller for the personal information weprocess, unless otherwise stated. For information on how to contact us, pleaserefer to Section 13 below. SCOPEPERSONAL INFORMATION WE COLLECTHOW WE USE YOUR INFORMATIONHOW WE DISCLOSE YOUR INFORMATIONYOUR PRIVACY CHOICES AND RIGHTSSECURITY OF YOUR INFORMATIONINTERNATIONAL DATA TRANSFERSRETENTION OF PERSONAL INFORMATIONSUPPLEMENTAL NOTICE FOR CALIFORNIA RESIDENTSSUPPLEMENTAL NOTICE FOR NEVADA RESIDENTSCHILDREN’S INFORMATIONOTHER PROVISIONSCONTACT USSCOPEThis Privacy Policy applies to personal informationprocessed by us, including on our websites, mobile applications, and otheronline or offline offerings. To make this Privacy Policy easier to read, ourwebsites, mobile applications, and other offerings are collectively called“Services”. PERSONAL INFORMATION WE COLLECTThe categories of personal information we collect depend onhow you interact with us, our Services and the requirements of applicable law.We collect information that you provide to us, information we obtainautomatically when you use our Services, and information from other sourcessuch as third-party services and organizations, as described below. Information You Provide to Us DirectlyWe may collect the following personal information that youprovide to us. Account Creation. We may collect information when you createan account, such as name, email address, username, password, and profilepicture. . We may also text you a link to download our mobile application ifyou enter your phone number on our website.Purchases. We may collect personal information and detailsassociated with your purchases, including payment information.Your Communications with Us. We may collect personalinformation, such as email address, phone number, or mailing address when yourequest information about our Services, register for our newsletter, requestcustomer or technical support, apply for a job or otherwise communicate withus.Surveys. We may contact you to participate in surveys. Ifyou decide to participate, you may be asked to provide certain informationwhich may include personal information.Interactive Features. We and others who use our Services maycollect personal information that you submit or make available through ourinteractive features (e.g., messaging and chat features, commentingfunctionalities, recommendation asks and polls, forums, and social mediapages). Any information you provide on the public sections of these featureswill be considered “public”, unless otherwise required by applicable law, andis not subject to the privacy protections referenced herein.Sweepstakes or Contests. We may collect personal informationyou provide for any sweepstakes or contests that we offer. In somejurisdictions, we are required to publicly share information of sweepstakes andcontest winners.Business Development and Strategic Partnerships. We maycollect personal information from individuals and third parties to assess andpursue potential business opportunities.Job Applications. We may post job openings and opportunitieson our Services. If you reply to one of these postings by submitting yourapplication, CV and/or cover letter to us, we will collect and use yourinformation to assess your qualifications.Information Collected AutomaticallyWe may collect personal information automatically when youuse our Services: Automatic Data Collection. We may collect certaininformation automatically when you use our Services, such as your Internetprotocol (IP) address, user settings, MAC address, cookie identifiers, mobilecarrier, mobile advertising and other unique identifiers, browser or deviceinformation, location information (including approximate location derived fromIP address), and Internet service provider. We may also automatically collectinformation regarding your use of our Services, such as pages that you visitbefore, during and after using our Services, information about the links youclick, the types of content you interact with, the frequency and duration ofyour activities, and other information about how you use our Services. [Inaddition, we may collect information that other people provide about you whenthey use our Services, including information about you when they tag you.]Location Information. We may collect precise locationinformation, such as when you use our Restaurants and Places feature orotherwise use our Services.Cookies, Pixel Tags/Web Beacons, and Other Technologies. We,as well as third parties that provide content, advertising, or otherfunctionality on our Services, may use cookies, pixel tags, local storage, andother technologies (“Technologies”) to automatically collect informationthrough your use of our Services.Cookies. Cookies are small text files placed in devicebrowsers that store preferences and facilitate and enhance your experience.Pixel Tags/Web Beacons. A pixel tag (also known as a webbeacon) is a piece of code embedded in our Services that collects informationabout engagement on our Services. The use of a pixel tag allows us to record,for example, that a user has visited a particular web page or clicked on aparticular advertisement. We may also include web beacons in e-mails tounderstand whether messages have been opened, acted on, or forwarded.Our uses of these Technologies fall into the followinggeneral categories: Operationally Necessary. This includes Technologies thatallow you access to our Services, applications, and tools that are required toidentify irregular website behavior, prevent fraudulent activity and improvesecurity or that allow you to make use of our functionality;Performance-Related. We may use Technologies to assess theperformance of our Services, including as part of our analytic practices tohelp us understand how individuals use our Services (see Analytics below);Functionality-Related. We may use Technologies that allow usto offer you enhanced functionality when accessing or using our Services. Thismay include identifying you when you sign into our Services or keeping track ofyour specified preferences, interests, or past items viewed;Advertising- or Targeting-Related. We may use first party orthird-party Technologies to deliver content, including ads relevant to yourinterests, on our Services or on third-party websites.See Section 5 below to understand your choices regardingthese Technologies. Analytics. We may use Technologies and other third-partytools to process analytics information on our Services. Some of our analyticspartners include:Facebook. For more information, please visit Facebook’sPrivacy Policy. To opt out of Facebook targeted advertising, please clickFacebook's Help Page.Google Analytics. For more information, please visit GoogleAnalytics’ Privacy Policy. To learn more about how to opt-out of GoogleAnalytics’ use of your information, please click here.LeanPlum. For information about LeanPlum, please visitLeanPlum’s Privacy PolicyMixpanel. For more information about Mixpanel, please visitMixpanel’s Privacy Policy.Moloco. For more information about Moloco, please visitMoloco’s Privacy Policy.Liftoff. For more information about Liftoff, please visitLiftoff’s Privacy Policy.Social Media Platforms. Our Services may contain socialmedia buttons such as Instagram, Facebook, and Twitter (that might includewidgets such as the “share this” button or other interactive mini programs).These features may collect your IP address, which page you are visiting on ourServices, and may set a cookie to enable the feature to function properly. Yourinteractions with these platforms are governed by the privacy policy of thecompany providing it.Information Collected from Other SourcesWe may obtain information about you from other sources,including through third-party services and organizations. For example, if youaccess our Services through a third-party application, such as an app store, athird-party login service, or a social networking site, we may collectinformation about you from that third-party application that you have madeavailable via your privacy settings. HOW WE USE YOUR INFORMATIONWe use your information for a variety of business purposes,including to provide our Services, for administrative purposes, and to marketour products and Services, as described below. Provide Our ServicesWe use your information to fulfil our contract with you andprovide you with our Services, such as: Managing your information and accounts;Providing access to certain areas, functionalities, andfeatures of our Services;Answering requests for customer or technical support;Communicating with you about your account, activities on ourServices, and policy changes;Processing your financial information and other paymentmethods for products or Services purchased;Processing applications if you apply for a job, we post onour Services; andAllowing you to register for events.Administrative PurposesWe use your information for various administrative purposes,such as: Pursuing our legitimate interests such as direct marketing,research and development (including marketing research), network andinformation security, and fraud prevention;Detecting security incidents, protecting against malicious,deceptive, fraudulent or illegal activity, and prosecuting those responsiblefor that activity;Measuring interest and engagement in our Services;Short-term, transient use, such as contextual customizationof ads;Improving, upgrading or enhancing our Services;Developing new products and Services;Ensuring internal quality control and safety;Authenticating and verifying individual identities;Debugging to identify and repair errors with our Services;Auditing relating to interactions, transactions and othercompliance activities;Enforcing our agreements and policies; andComplying with our legal obligations.Marketing and Advertising our Products and ServicesWe may use personal information to tailor and provide youwith content and advertisements. We may provide you with these materials aspermitted by applicable law. Some of the ways we market to you include email campaigns,custom audiences advertising, and “interest-based” or “personalizedadvertising,” including through cross-device tracking. If you have any questions about our marketing practices orif you would like to opt out of the use of your personal information formarketing purposes, you may contact us at any time as set forth below. Other PurposesWe also use your information for other purposes as requestedby you or as permitted by applicable law. Consent. We may use personal information for other purposesthat are clearly disclosed to you at the time you provide personal informationor with your consent.De-identified and Aggregated Information. We may usepersonal information and other information about you to create de-identifiedand/or aggregated information, such as de-identified demographic information,de-identified location information, information about the device from which youaccess our Services, or other analyses we create.Share Content with Friends. Our Services may offer varioustools and functionalities. For example, we may allow you to provide informationabout your friends through our referral services. Our referral services mayallow you to forward or share certain content with a friend or colleague, suchas an email inviting your friend to use our Services.HOW WE DISCLOSE YOUR INFORMATIONWe disclose your information to third parties for a varietyof business purposes, including to provide our Services, to protect us orothers, or in the event of a major business transaction such as a merger, sale,or asset transfer, as described below. Disclosures to Provide our ServicesThe categories of third parties with whom we may share yourinformation are described below. Service Providers. We may share your personal informationwith our third-party service providers who use that information to help usprovide our Services. This includes service providers that provide us with ITsupport, hosting, payment processing, customer service, and related services.Business Partners. We may share your personal informationwith business partners to provide you with a product or service you haverequested. We may also share your personal information to business partnerswith whom we jointly offer products or services.Affiliates. We may share your personal information with ourcompany affiliates, for our administrative purpose including activities such asIT management, for them to provide services to you, or support and supplementthe Services we provide.Advertising Partners. We may share your personal informationwith third-party advertising partners. These third-party advertising partnersmay set Technologies and other tracking tools on our Services to collectinformation regarding your activities and your device (e.g., your IP address,cookie identifiers, page(s) visited, location, time of day). These advertisingpartners may use this information (and similar information collected from otherservices) for purposes of delivering personalized advertisements to you whenyou visit digital properties within their networks. This practice is commonlyreferred to as “interest-based advertising” or “personalized advertising.”APIs/SDKs. We may use third-party Application ProgramInterfaces (“APIs”) and software development kits (“SDKs”) as part of thefunctionality of our Services. For more information about our use of APIs andSDKs, please contact us as set forth below.Disclosures to Protect Us or OthersWe may access, preserve, and disclose any information westore associated with you to external parties if we, in good faith, believedoing so is required or appropriate to: comply with law enforcement or nationalsecurity requests and legal process, such as a court order or subpoena; protectyour, our, or others’ rights, property, or safety; enforce our policies orcontracts; collect amounts owed to us; or assist with an investigation orprosecution of suspected or actual illegal activity. Disclosure in the Event of Merger, Sale, or Other AssetTransfersIf we are involved in a merger, acquisition, financing duediligence, reorganization, bankruptcy, receivership, purchase or sale ofassets, or transition of service to another provider, your information may besold or transferred as part of such a transaction, as permitted by law and/orcontract. YOUR PRIVACY CHOICES AND RIGHTSYour Privacy Choices. The privacy choices you may have aboutyour personal information are determined by applicable law and are describedbelow. Email and Telephone Communications. If you receive anunwanted email from us, you can use the unsubscribe link found at the bottom ofthe email to opt out of receiving future emails. Note that you will continue toreceive transaction-related emails regarding products or Services you haverequested. We may also send you certain non-promotional communicationsregarding us and our Services, and you will not be able to opt out of thosecommunications (e.g., communications regarding our Services or updates to ourTerms or this Privacy Policy).We process requests to be placed on do-not-mail,do-not-phone, and do-not-contact lists as required by applicable law.Text Messages. You may opt out of receiving text messagesfrom us by following the instructions in the text message you have receivedfrom us or by otherwise contacting us.Mobile Devices. We may send you push notifications throughour mobile application. You may opt out from receiving these push notificationsby changing the settings on your mobile device. With your consent, we may alsocollect precise location-based information if you use our mobile application.You may opt out of this collection by changing the settings on your mobiledevice.“Do Not Track.” Do Not Track (“DNT”) is a privacy preferencethat users can set in certain web browsers. Please note that we do not respondto or honor DNT signals or similar mechanisms transmitted by web browsers.Cookies and Interest-Based Advertising. You may stop orrestrict the placement of Technologies on your device or remove them byadjusting your preferences as your browser or device permits. However, if youadjust your preferences, our Services may not work properly. Please note thatcookie-based opt-outs are not effective on mobile applications. However, youmay opt-out of personalized advertisements on some mobile applications byfollowing the instructions for Android, iOS and others.The online advertising industry also provides websites fromwhich you may opt out of receiving targeted ads from data partners and otheradvertising partners that participate in self-regulatory programs. You canaccess these and learn more about targeted advertising and consumer choice andprivacy by visiting the Network Advertising Initiative, the Digital AdvertisingAlliance, the European Digital Advertising Alliance, and the DigitalAdvertising Alliance of Canada.Please note you must separately opt out in each browser andon each device.Your Privacy Rights. In accordance with applicable law, youmay have the right to: Access Personal Information about you, including: (i)confirming whether we are processing your personal information; (ii) obtainingaccess to or a copy of your personal information;Request Correction of your personal information where it isinaccurate, incomplete or outdated. In some cases, we may provide self-servicetools that enable you to update your personal information;Request Deletion, Anonymization or Blocking of your personalinformation when processing is based on your consent or when processing isunnecessary, excessive or noncompliant;Request Restriction of or Object to our processing of yourpersonal information when processing is noncompliant;Withdraw your Consent to our processing of your personalinformation. If you refrain from providing personal information or withdrawyour consent to processing, some features of our Service may not be available;Request data portability and receive an electronic copy ofpersonal information that you have provided to us;Be informed about third parties with which your personalinformation has been shared.If you would like to exercise any of these rights, pleasecontact us as set forth below. We will process such requests in accordance withapplicable laws. SECURITY OF YOUR INFORMATIONWe take steps to ensure that your information is treatedsecurely and in accordance with this Privacy Policy. Unfortunately, no systemis 100% secure, and we cannot ensure or warrant the security of any informationyou provide to us. We have taken appropriate safeguards to require that yourpersonal information will remain protected and require our third-party serviceproviders and partners to have appropriate safeguards as well. To the fullestextent permitted by applicable law, we do not accept liability for unauthorizeddisclosure. By using our Services or providing personal information tous, you agree that we may communicate with you electronically regardingsecurity, privacy, and administrative issues relating to your use of ourServices. If we learn of a security system’s breach, we may attempt to notifyyou electronically by posting a notice on our Services, by mail or by sendingan email to you. INTERNATIONAL DATA TRANSFERSAll information processed by us may be transferred,processed, and stored anywhere in the world, including, but not limited to, theUnited States or other countries, which may have data protection laws that aredifferent from the laws where you live. We endeavor to safeguard yourinformation consistent with the requirements of applicable laws. RETENTION OF PERSONAL INFORMATIONWe store the personal information we collect as described inthis Privacy Policy for as long as you use our Services or as necessary tofulfill the purpose(s) for which it was collected, provide our Services,resolve disputes, establish legal defenses, conduct audits, pursue legitimatebusiness purposes, enforce our agreements, and comply with applicable laws. SUPPLEMENTAL NOTICE FOR CALIFORNIA RESIDENTSThis Supplemental Notice for California Residents onlyapplies to our processing of personal information that is subject to theCalifornia Consumer Privacy Act of 2018 (“CCPA”). The CCPA provides Californiaresidents with the right to know what categories of personal informationLikewise has collected about them and whether Likewise disclosed that personalinformation for a business purpose (e.g., to a service provider) in thepreceding 12 months. California residents can find this information below: Category of Personal Information that is and may becollected by Likewise over time Categoryof Third Parties Information is Disclosed to for a Business PurposeIdentifiers.A real name, alias, unique personal identifier, onlineidentifier, Internet Protocol address, email address, account name, or othersimilar identifiers. Advertising networksSocial networksService providersOther usersPersonal information categories listed in the CaliforniaCustomer Records statute (Cal. Civ. Code § 1798.80(e))A name, telephone number, employment, employment histor Advertising networksSocial networksService providersOther usersCommercial informationRecords of products or services purchased, obtained, orconsidered, or other purchasing or consuming histories or tendencies. Advertising networksSocial networksService providersInternet or other electronic network activityBrowsing history, search history, information on aconsumer's interaction with an internet website, application, or advertisement. Advertising networksSocial networksService providersGeolocation dataPhysical location or movements. Service providersSensory dataAudio, electronic, visual, thermal, or similar information. Service providersOther usersProfessional or employment-related information (jobapplicants only)Current or past job history or performance evaluations. Service providersInferences drawn from other personal information to create aprofile about a consumerProfile reflecting a consumer's preferences,characteristics, predispositions, behavior, attitudes, , and aptitudes. Service providersThe categories of sources from which we collect personalinformation and our business and commercial purposes for using personalinformation are set forth above. “Sales” of Personal Information under the CCPA For purposes of the CCPA, Likewise does not “sell” personalinformation, nor do we have actual knowledge of any “sale” of personalinformation of minors under 16 years of age. Additional Privacy Rights for California Residents Non-Discrimination. California residents have the right notto receive discriminatory treatment by us for the exercise of their rightsconferred by the CCPA. Authorized Agent. Only you, or someone legally authorized toact on your behalf, may make a verifiable consumer request related to yourpersonal information. You may also make a verifiable consumer request on behalfof your minor child. To designate an authorized agent, please contact us as setforth below. Verification. To protect your privacy, we will take thefollowing steps to verify your identity before fulfilling your request. Whenyou make a request, we will ask you to provide sufficient information thatallows us to reasonably verify you are the person about whom we collectedpersonal information or an authorized representative, which may include yourname, email address, username, and/or password. If you are a California resident and would like to exerciseany of your rights under the CCPA, please contact us as set forth below. Wewill process such requests in accordance with applicable laws. Accessibility. This Privacy Policy uses industry-standardtechnologies and was developed in line with the World Wide Web Consortium’s WebContent Accessibility Guidelines, version 2.1. If you wish to print thispolicy, please do so from your web browser or by saving the page as a PDF. California Shine the Light. The California “Shine the Light”law permits users who are California residents to request and obtain from usonce a year, free of charge, a list of the third parties to whom we havedisclosed their personal information (if any) for their direct marketingpurposes in the prior calendar year, as well as the type of personalinformation disclosed to those parties. SUPPLEMENTAL NOTICE FOR NEVADA RESIDENTSIf you are a resident of Nevada, you have the right toopt-out of the sale of certain Personal Information to third parties who intendto license or sell that Personal Information. You can exercise this right bycontacting us at legal@likewise.com with the subject line “Nevada Do Not SellRequest” and providing us with your name and the email address associated withyour account. Please note that we do not currently sell your PersonalInformation as sales are defined in Nevada Revised Statutes Chapter 603A. CHILDREN’S INFORMATIONThe Services are not directed to children under 13 (or otherage as required by local law), and we do not knowingly collect personalinformation from children. If you are a parent or guardian and wish to reviewinformation collected from your child, or have that information modified ordeleted, you may contact us as described below. If we become aware that a childhas provided us with personal information in violation of applicable law, wewill delete any personal information we have collected, unless we have a legalobligation to keep it, and terminate the child’s account. OTHER PROVISIONSThird-Party Websites/Applications. The Services may containlinks to other websites/applications and other websites/applications mayreference or link to our Services. These third-party services are notcontrolled by us. We encourage our users to read the privacy policies of eachwebsite and application with which they interact. We do not endorse, screen orapprove, and are not responsible for, the privacy practices or content of suchother websites or applications. Providing personal information to third-partywebsites or applications is at your own risk. Supervisory Authority. If you are located in the EuropeanEconomic Area, Switzerland, the United Kingdom or Brazil, you have the right tolodge a complaint with a supervisory authority if you believe our processing ofyour personal information violates applicable law. Changes to our Privacy Policy. We may revise this PrivacyPolicy from time to time in our sole discretion. If there are any materialchanges to this Privacy Policy, we will notify you as required by applicablelaw. You understand and agree that you will be deemed to have accepted theupdated Privacy Policy if you continue to use our Services after the newPrivacy Policy takes effect. CONTACT USIf you have any questions about our privacy practices orthis Privacy Policy, or to exercise your rights as detailed in this PrivacyPolicy, please contact us at: ML Applied, LLC
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